Social media: same game. Different mediums.
This video is a slide from social media and personal branding presentations I give. It supports points I make about social media being new tools that require the same fundamental strategy and approach...
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A simple idea for better listening
This is by far the best quote about listening that I’ve ever run across. Ordinary listeners only listen until they have an opinion about what they are hearing or until they validate what they already...
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What short’ll getcha
What short’ll getcha You’re supposed to keep these blog posts short. Cut ‘em down, keep ‘em succinct. I recognize there are those who’ve refuted it. But as someone who scans online content like a...
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Now that we’re all marketers, we might also be spammers. Are you?
Spending time with a Hindu or two has helped me question a few things. Our society’s surface-notion of Karma is a big one. I don’t know what Karma is, probably never will. But I’m beginning to...
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Two lessons in collaboration and learning
There are new bedfellows in the world of communications. I had an interesting week of facilitating workshops and guest lecturing. Standing in front of people and trying to add value – acting like (as...
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A small wins strategy: The social web as liner notes
Albums - not just for the music. I’ll say it: Effective participation in the social web is hard. Damn hard. It requires strategic acumen more akin to leadership (valuing social capital and investing in...
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The Agnostic Brand
True story: A guy robs several Pittsburgh banks fully undisguised. His face is recognized clearly on video surveillance, and he is caught. When asked by investigators why he didn’t wear a mask, he said...
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Remarkable, thy hair is red
A remarkable person has just landed a guest columnist gig with Entrepreneur Magazine. Erika Napolefuckintano. The Readhead. I say Entrepreneur is lucky to have her. For anyone who’s attended one of my...
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Not the viral you were hoping for
Don’t you love the surveys like this one that pit congress approval ratings against things like lice and (worse) replacement refs? (Congress looses in a landslide in case you were wondering. You may...
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Digital Marketing. Or, Marketing.
A friend, mentor, and professor of mine was a leading voice in southern poetry. He wrote profoundly about many things, most notably about the martyrs of the civil rights movement and white privilege....
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